Targeting and personalization are paramount in driving relevance and user engagement in in-app advertising: Audience segmentation: Divide users based on demographics, behavior, and preferences. Contextual relevance: Serve ads that align with the app's content and user context.Behavioral targeting: Analyze user actions to deliver ads tailored to their interests.Dynamic creatives: Customize ad content in real-time to resonate with individual users.Geotargeting: Deliver location-specific ads for enhanced relevance. A/B testing: Experiment with different targeting parameters to optimize performance.Retargeting: Re-engage users who have shown interest in previous ads or actions. Personalized offers: Provide tailored promotions and discounts based on user behavior.Privacy considerations: Respect user privacy preferences and adhere to data protection regulations.Continuous optimization: Monitor metrics and refine targeting strategies to improve user engagement over time.